How to improve the user experience of my eCommerce?

Nowadays, everything regarding business needs to fulfill customers requirements and expectations, that’s why there are updates, new tools and strategies to create an unique experience for all the potential customers.

In Buho Logistics we want to help your company succeed in every aspect, not only those processes related to Fulfillment Mexico, that’s why our team is constantly searching for trends and technologies to share with you in order to help our customers to optimize their business.

Today, it’s no exception, since we are a company expert in product distribution in Mexico we tend to work alongside businesses that manage their sales through their own eCommerce. That’s why, in today’s post we are going to share with you some advice to improve your user experience within your eCommerce. Are you interested?

What is eCommerce?

First of all let’s clarify what eCommerce is, this is the new term that refers to electronic commerce. This concept contemplates the process of buying and selling goods and services over the internet.

It involves conducting commercial transactions through online platforms and websites. This is possible because the rise of the internet and advances in technology allow businesses to reach a global audience without the need for a physical presence in each location.

But there’s also some aspects that these companies need to consider to create a quasi-automated process, primarily when their growth is just beginning. A good example of this is the role of fulfillment centers for eCommerce.

How to improve the user experience within your eCommerce?

An optimal user experience is crucial for the success of any website, application, or digital product. To achieve this within your own eCommerce, several key factors need to be considered and implemented. Here are some of the necessary elements for an optimal user experience:

1.- Streamline the Customer Journey

First of all, to learn how your customers can and will interact on your website is necessary to create and develop a customer journey. This can help you learn when the buying process gets complicated and simplify it.

Remember, by reducing the number of steps required to make a purchase you can avoid unnecessary barriers that help you close sales.

2.- Optimize Site Performance

Second, as we mentioned before, you need to constantly update your website, primarily in three aspects. A friendly interface, this can be intuitive and easy to navigate, ensuring that users can find what they need quickly and efficiently.

Fast loading in the era of immediacy customers tend to have little to no patience for slow-loading websites. As time goes by, your website can contain contain heavy images or cache that slows down its loading time, by optimizing your site's performance you ensure to keep users engaged.

And third, we suggest that you implement a clear navigation system, especially when you are creating the menus, categories, and filters to help users find products easily, since this is how they’ll navigate through your webpage.

3.- Mobile-Friendly Design

Nowadays websites and eCommerce need to be fully responsive and work seamlessly on various devices, including smartphones and tablets. This is due to the fact that many users want to explore and make purchases from their cellphones and at any time of the day.

4.- Product Images and descriptions

Do you remember we mentioned the use of images on your website and how these need to be optimized? Well as they need to have a certain weight, they also need high-resolution images that showcase products from multiple angles. We also recommend you to consider incorporating zoom functionality for a closer and more detailed look.

You can support the images with product descriptions which provide comprehensive and accurate information such as specifications, features, and benefits, to help customers make informed decisions.

5.- Simple and Secure Checkout Process

Once you have identified where to improve your checkout and payment process, it is time to ensure its safety, since you are dealing with sensitive data from your customers, we suggest using secure payment applications such as Stripe and complement it with a privacy policy.

Also we recommend you to display the shopping cart with a clear summary of items and the total cost. This is useful to help the customer remember that they have items left to purchase and encourage them to complete it.

6.- Distribution strategy

Once you start receiving orders, it is important to have a well developed distribution strategy. There are companies specialized on fulfillment for eCommerce that have the infrastructure and staff to prepare and ship your products on time and with a detailed presentation to satisfy your customers expectations.

7.- Live Chat Support

In every business you need to offer customer support, either it is to clarify some doubts or solve problems that can be presented after the delivery of the products. Besides having contact emails and phones, you can also implement a live chat feature to provide real-time assistance to your clients.

8.- Loyalty Programs

Last but not least, something to encourage sales and the happiness of your clients is to implement loyalty programs, discounts. It is proven that once customers feel that they are appreciated it encourages them to repeat purchases.

Now that you know how to improve and optimize your eCommerce’s user experience you are ready to enhance your business and attract more customers. If you liked this blog don’t forget to share it on social media and stay tuned to our site for more information.